Winning on Purpose: The Unbeatable Strategy of Loving Customers

n nGreat leaders embrace a higher purpose to win. The Net nPromoter System shines as their guiding star.n nFew nmanagement ideas have spread so far and wide as the Net Promoter System (NPS). nSince its conception almost two decades ago by customer loyalty guru Fred nReichheld, thousands of companies around the world have adopted nit--from industrial titans such as Mercedes-Benz and Cummins to tech ngiants like Apple and Amazon to digital innovators such as Warby Parker and nPeloton.n nNow, Reichheld has raised the bar yet again. In nWinning on Purpose, he demonstrates that the primary purpose nof a business should be to enrich the lives of its customers. Why? Because when ncustomers feel this love, they come back for more and bring their friends--generating ngood profits. This is NPS 3.0 and it puts a new take on the age-old Golden nRule--treat customers the way you would want a loved one ntreated--at the heart of enduring business success. As the compelling nexamples in this book illustrate, companies with superior NPS consistently ndeliver higher returns to shareholders across a wide array of nindustries.n nBut winning on purpose isn't easy. Reichheld also nexplains why many NPS practitioners achieve just a small fraction of the system's nfull potential, and he presents the newest thinking and best practices for ndoing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, ncomplementary accounting measure that can truly leverage the power of nNPS.n nWith keen insight and moving personal stories, Reichheld nadvances the thinking and practice of NPS. Winning on nPurpose is your indispensable guide for inspiring customer love nwithin your own teams and using Net Promoter to achieve both personal and business nsuccess.n