What the CEO Wants You to Know, Expanded and Updated: How Your Company Really Works
A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us.
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A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as Who Moved My Cheese? and The One-Minute Manager, What the CEO Wants You to Know is simple, direct, and of immense use to everyone in business. nThe classic on the universal laws of business success, completely revised and updated for today's leaders nCompletely rewritten for today's business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on capital and accounts payable and receivable, from product quality to sales. A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers. n nFor everyone who wants to master and understand the levers that drive a successful business, What the CEO Wants You to Know is the perfect answer.n
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