Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

nWriting a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to attract prospects' attention and speak to their needs; ask essential questions for qualifying opportunities; power up cover letters and executive summaries; overcome value paranoia; incorporate proof into a proposal; and write winning renewal contracts.

Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.

With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. nWriting a winning proposal is vital to getting a 'yes' on your next bid. Boost your success rate with the third edition of Persuasive Business Proposals and its hands-on guidance for crafting powerful proposals that attract prospects' attention and speak to their needs. New: key questions, powerful cover letters, renewal secrets, and more. nWriting a winning proposal is vital to getting a 'yes' on your next bid. Boost your success rate with the third edition of Persuasive Business Proposals and its hands-on guidance for crafting powerful proposals that attract prospects' attention and speak to their needs. New: key questions, powerful cover letters, renewal secrets, and more.