The Power of Habit: Why We Do What We Do in Life and Business

An award-winning New York Times business reporter takes readers to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. n nNEW YORK TIMES BESTSELLER - For anyone looking to rebuild old habits, form new ones, or start all over, this instant classic masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits (Daniel H. Pink, author of Drive). n nNamed One of the Best Books of the Year by The Wall Street Journal and Financial Times n nIn The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. n nAt its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. n nPraise for The Power of Habit n n Sharp, provocative, and useful.--Jim Collins n n Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.--Financial Times n n A flat-out great read.--David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity n n Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.--The New York Times Book Review nn